ABBOTT'S VILLAGE BAKERY

Grow Your Own Sandwich

Abbott's Village Bakery teamed up with garden super brand Yates to create a fully integrated campaign, one that would sprout a nation of organic vegetable enthusiasts. Together we created a very pretty competition entry site.

The video clip demostrates the user interface behaviour and flow throughout the competition entry site. I prefer sites with a simple interface, yet still reflect the character of what the brand is about. Sometimes it's simply a great photo. In this case, a little wood detailing and next level illustrations provide a growing sandwich the love it needs.

And the answer to your question is, of course I grew some iceberg lettuce. What else am I going to put on my Country Grain PB&H sandwiches?


 
 

AGENCY:

BMF

ROLE:

Designer

SOFTWARE:

Photoshop

 

AMERICAN EXPRESS / THE GOURMET EXPLORER

UX   •   UI/Design   •   Illustration   •  Art Direction   •   Copywriting   •   Animation

ABBOTT'S VILLAGE BAKERY / GROW YOUR OWN SANDWICH

UI/Design

 

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