ABBOTT'S VILLAGE BAKERY
Grow Your Own Sandwich
Abbott's Village Bakery teamed up with garden super brand Yates to create a fully integrated campaign, one that would sprout a nation of organic vegetable enthusiasts. Together we created a very pretty competition entry site.
The video clip demostrates the user interface behaviour and flow throughout the competition entry site. I prefer sites with a simple interface, yet still reflect the character of what the brand is about. Sometimes it's simply a great photo. In this case, a little wood detailing and next level illustrations provide a growing sandwich the love it needs.
And the answer to your question is, of course I grew some iceberg lettuce. What else am I going to put on my Country Grain PB&H sandwiches?