AMERICAN EXPRESS

The Gourmet Explorer

Australian Gourmet Traveller hosts a journey through eight of its favourite cities, brought together with the launch of the American Express Explorer Travel Card, exploring everywhere 'fast'. The journey engages you, the user, with three personality related questions, before landing on the city for you.

The brief was to keep primary art direction was established in line with the GT brand: typefaces, lustful photography and romantic writing style, whilst incorporating AMEX characteristics. Each illustrated icon (highlights below) reflects its destination using a simple colour palette and geometric base.

Short-form copywriting involved writing introductions for cities hero sections and journey questions. Destination detail completed by a writer and location images supplied in press packs.

 
 

AGENCY:

Bauer Media

ROLE:

Art Director

Designer

Illustrator

Short-form Copywriter

SOFTWARE:

Photoshop

Illustrator

 

AMERICAN EXPRESS / THE GOURMET EXPLORER

UX   •   UI/Design   •   Illustration   •  Art Direction   •   Copywriting   •   Animation

ABBOTT'S VILLAGE BAKERY / GROW YOUR OWN SANDWICH

UI/Design

 

bankwest / home loans

HTML5 animation   •   Video animation

BERLEI / boss of bounce

Video animation

Vicinity Centres

UI/Design

 

air new zealand / sweet deals

HTML5 animation

destination queenstown / countdown to queenstown

Copywriting   •   Retouching

bankwest / easy transaction accounts

HTML5 animation   •   Video animation

 

P&O cruises / be free earthlings

UX   •   UI/Design

berlei / the sensation bra

Video animation