Destination Queenstown

Countdown to Queenstown

Queenstown is renowned for being New Zealand's winter adventure capital. In 2016, their spring campaign took a purely digital approach, using video, Facebook Canvas and utilising social platforms to highlight post peak season rewards.

Lush, playful ski fields; eternal adventure; longer bluebird days and warmer night life, sound like the beginning of a snowy utopian dream. Writing had a romanticised feel, drawing the traveller in.

The Facebook Canvas was essentially an image gallery, behaving as a countdown the further you scrolled — supported by strong visuals with associating text as below.

3: [Ski fields]
Imagine a place where sun and snow meet, where adventure crunches under you feet.

2: [Adventure]
Where the child inside plays from dusk 'til dawn, and the adrenalin spike lasts all day long.

1: [Lifestyle]
Beyond your wildest dreams such a place exists, in Queenstown, the land of 'Spring Bliss'!


Retouching involved extending a few landscape 'tilt to pan' images so enough of the object stayed within the 9:16 phone frame.


 
 

AGENCY:

One Green Bean

ROLE:

Copywriter

Retoucher (Basic)

SOFTWARE:

Photoshop

 

AMERICAN EXPRESS / THE GOURMET EXPLORER

UX   •   UI/Design   •   Illustration   •  Art Direction   •   Copywriting

ABBOTT'S VILLAGE BAKERY / GROW YOUR OWN SANDWICH

UI/Design

 

bankwest / home loans

HTML5 animation   •   Video animation

BERLEI / boss of bounce

Video animation

Vicinity Centres

UI/Design

 

air new zealand / sweet deals

HTML5 animation

destination queenstown / countdown to queenstown

Copywriting   •   Retouching

bankwest / easy transaction accounts

HTML5 animation   •   Video animation

 

P&O cruises / be free earthlings

UX   •   UI/Design

berlei / the sensation bra

Video animation