Valentine's Day : Be My Valentine In 2039
Love is a fickle thing. It also happens to be a billion dollar industry. February 14 is marked as the day of hearts, so why not abstain from the short-term consumables and put half that fancy money into something a little more long-term (and useful), like physical hearts?
The Heart Foundation asked Host/Havas to come up with a platform to attract donations in a less than altruistic society, and thus, the morbidly sweet ‘Be My Valentine In 2039’ was born. Donate, receive a cheesy video to share, and who knows — maybe karma will give you more than good-vibes.