Heart Foundation

Valentine's Day : Be My Valentine In 2039

Love is a fickle thing. It also happens to be a billion dollar industry. February 14 is marked as the day of hearts, so why not abstain from the short-term consumables and put half that fancy money into something a little more long-term (and useful), like physical hearts?

The Heart Foundation asked Host/Havas to come up with a platform to attract donations in a less than altruistic society, and thus, the morbidly sweet ‘Be My Valentine In 2039’ was born. Donate, receive a cheesy video to share, and who knows — maybe karma will give you more than good-vibes.

I designed the site, threw in some cheese-baked, non-lorem-ipsum-copy, and illustrated almost every cute little valentine-associated icon my team hurled at me. The card animations were originally conceived to be animated in javascript, but with a tight turnaround, and multiple executions required, I animated them in After Effects.


 
 
 

AGENCY:

Host/Havas

ROLE:

Designer

SOFTWARE:

Sketch

After Effects

Illustrator

Premiere

 

AMERICAN EXPRESS / THE GOURMET EXPLORER

UX   •   UI/Design   •   Illustration   •  Art Direction   •   Copywriting   •   Animation

ABBOTT'S VILLAGE BAKERY / GROW YOUR OWN SANDWICH

UI/Design

 

bankwest / home loans

HTML5 animation   •   Video animation

BERLEI / boss of bounce

Video animation

Vicinity Centres

UI/Design

 

air new zealand / sweet deals

HTML5 animation

destination queenstown / countdown to queenstown

Copywriting   •   Retouching

bankwest / easy transaction accounts

HTML5 animation   •   Video animation

 

P&O cruises / be free earthlings

UX   •   UI/Design

berlei / the sensation bra

Video animation