P&O Cruises

Be Free Earthlings

This was a throwaway concept for P&O's 'Be Free Earthlings' campaign, the final having different UX and UI.

Be Free Earthlings is idea driven by a lust to escape the ordinary. The 'Cruiselings' want to invite and entice you, a 9-5 'Earthling' into their world. A world where time has no limits. Responsibilities don't exist. And 'Like no place on Earth', freedom reigns.

As a design concept for the experience piece, I wanted the audience to explore the Cruiseling realm for themselves. Taste a hint of that freedom by keyboard steering their way through adventures, all tying into the end brief — a chance to pause reality and win life as a Cruiseling.

Technically, I researched and collaborated with developers to ensure that all targeted demographic devices will encounter the best experience during their time on the site. Advanced background and video techniques, with simple yet effective CSS magic, has even the most tech illiterate Earthling cruising into the coveted Cruiseling stratosphere.


 
 

AGENCY:

BMF

ROLE:

Designer

SOFTWARE:

Photoshop

 

AMERICAN EXPRESS / THE GOURMET EXPLORER

UX   •   UI/Design   •   Illustration   •  Art Direction   •   Copywriting

ABBOTT'S VILLAGE BAKERY / GROW YOUR OWN SANDWICH

UI/Design

 

bankwest / home loans

HTML5 animation   •   Video animation

BERLEI / boss of bounce

Video animation

Vicinity Centres

UI/Design

 

air new zealand / sweet deals

HTML5 animation

destination queenstown / countdown to queenstown

Copywriting   •   Retouching

bankwest / easy transaction accounts

HTML5 animation   •   Video animation

 

P&O cruises / be free earthlings

UX   •   UI/Design

berlei / the sensation bra

Video animation