Volkswagen

Pricing & Offers

Volkswagen needed to simplify the information shown on their Pricing & Offers page. Requiring the special price to be highlighted and standard offers to always be displayed. Most significantly, I wanted to introduce heirarchy for the amount of details needed.

A big challenge for this project was the number of sections just written as hand coded HTML text blocks in the CMS. Part of ajdusting the styling on the content meant that it also had to be easy enough for content producers to edit daily as legals and offers update.

 
 

AGENCY:

DDB Tribal

ROLE:

Designer

SOFTWARE:

Photoshop